Posted on

Mint, Electric Cars and How Creativity Can Flourish In Remote Environments

Why are most toothpastes mint flavored? The answer has nothing to do with any cleaning ability that mint might possess (it doesn’t). 

Most people didn’t brush their teeth every day until Claude Hopkins, a savvy marketing executive, hit upon the idea of selling toothpaste as a beauty product where mint played a key role. Mint oil leaves a numbing, tingling sensation that people learned to associate with cleanliness and over time started craving that sensation. As Charles Duhigg explains in his book, The Power of Habit, “Claude Hopkins, it turns out, wasn’t selling beautiful teeth. He was selling a sensation. Once people craved that cool tingling—once they equated it with cleanliness—brushing became a habit.”

Mint doesn’t actually clean teeth – it simply leaves us with a more satisfied feeling. 

When electric cars were first introduced, they produced so little noise that pedestrians and cyclists would often not detect their presence. This created a safety hazard and most electric cars now come with added artificial sounds. The extra noise doesn’t improve the driving performance of the car, but it helps make it safer. 

Traditional brainstorming, done in-person as a group, is a little like mint in toothpaste or fake noise in electric cars, both of which don’t help the core functionality but have side advantages. Brainstorming with friends or colleagues helps build social connection, which in limited amounts, can aid creativity. There is a key difference though – traditional group brainstorming performs worse when compared to individual brainstorming. 

The Challenges Of Traditional Brainstorming 

The traditional brainstorming method was the brainchild of Alex Osborn, an executive in the advertising industry. Osborn’s original brainstorming approach characterized by four key principles – ‘Deferment of judgment’, ‘Quantity breeds quality’, ‘Free-wheeling is encouraged’ and ‘Combination and improvement are sought’ – quickly became popular everywhere. 

However, while the popularity of Osborn’s brainstorming was rising, research studies were discovering that traditional brainstorming guidelines weren’t really the best way to find creative ideas. A study at Yale found that the number of ideas produced by individuals working alone (nominal group) and then aggregated, was twice that of a group working together (real group).  

Multiple studies since then have found that traditional brainstorming suffers from logistical and psychological factors that decrease the throughput of creative ideas. A few of these factors are:

  • Production Blocking: In traditional brainstorming people have to take turns sharing their ideas. Due to short term memory limitations, individuals might forget their ideas or lose their train of thought while they are waiting for their turn. People also sometimes choose not to share an idea that appears similar to what has already been said. As a result, the overall throughput of ideas declines. 
  • Evaluation Apprehension: The fear of being judged negatively makes people hold back their ideas in a social group. This is all the more true of ideas that are very different and therefore might be the most innovative. Research studies have shown that just the presence of a leader or an expert reduces the creativity of the ideas of the group. 
  • Free Riding: Also known as social loafing, free riding occurs when individuals in a group reduce their own effort. This can happen for two reasons. One, when people see others performing at a high level they don’t see the need to contribute more and can ‘hide’ in the group. Or, when people expect others to loaf they reduce their own effort so as to establish a more equitable division of labor. As a result, fewer and less creative ideas get generated. 

That’s what makes traditional brainstorming so tricky. Like mint, it feels more satisfying to brainstorm together with others. And like the noise in electric cars, it makes us feel more safe when we can modulate our ideas based on what others bring to the table. Unfortunately, this comes at a cost – brainstorming as a group makes us less creative.

Brainstorming In The Remote Setting

The difference between the performance of nominal and real groups in brainstorming indicates an obvious way to structure brainstorming sessions that fit well in a remote setting. Ideation can be split into two phases – the first phase is individual brainstorming done asynchronously (perfect for the remote environment) to gather initial ideas, and the second phase is a group session where ideas are developed further. 

The first phase mimics the nominal group but the goal of the second phase is a little different from typical brainstorming. In the second phase, everyone looks at the ideas collaboratively, which can spur additional thoughts or lead to some interesting associations between different ideas. The second phase can be done synchronously in-person, synchronously remote or even asynchronously with the aid of some tools. 

While brainstorming can very effectively be moved online, it’s only one part of the innovation equation. It’s still important to build social and emotional elements that create a healthy creative climate. One of the advantages of traditional brainstorming is that the extra social connection helps build trust making it easier to share ideas.  

Organizations will need to deliberately build a healthy culture that allows innovation to flourish at different levels. A few strategies that help with that are:

  • Building a better understanding of creativity: Despite decades of research in this area, most people still have a simplistic understanding of creativity and don’t view themselves as creative. They lack the tools and confidence to approach problems with a creative mindset. Building cognitive (like associative or reverse thinking) and behavioral skills that foster creativity can start people on their creative journeys. 
  • Focusing on innovation-specific emotional intelligence: Leaders can also inadvertently squash creativity. A leader’s emotional intelligence plays a big role in supporting creative work which invariably comes with some anxiety and frustration. A Yale study found that not only are employees of emotionally intelligent leaders more creative, they are also three times more likely to say they are happy than stressed. Leaders also need to build psychological safety in the team so everyone can share their ideas more freely, and find diverse voices within and across teams. 
  • Providing creative opportunities: Providing creative opportunities that allow people to exercise their skills not only helps with innovation, it also builds social connection and trust between different parts of an organization. 

Conclusion

The last year and a half of the pandemic has upended work expectations creating knowledge and awareness that remote and hybrid work is here to stay. The initial focus for organizations was to ensure that people have the right tools to continue their work remotely. However, this isn’t enough. Data from a recent survey shows that employees are struggling to share their ideas. Looking further ahead, organizations will need to evolve in ways that achieve innovation along with productivity. 

Since the shift to remote work, people have been concerned about the impact on creativity. It’s one of the most cited reasons for returning to work in person. But as research indicates, it is possible to maintain or even enhance creativity in a remote environment. We now have an opportunity to redefine practices and cultures to achieve higher levels of innovation and productivity whether people work remotely or not. 

This article first appeared on edCircuit.

Posted on

Why We Should Celebrate Everyday Creativity

“I am not a creative person!” is a fairly common refrain to hear when people talk about their own creativity. Most people associate creativity with eminent people like Einstein or Mozart, but completely overlook their own creative acts. However, these smaller creative acts that we engage in everyday life, like finding a new way to optimize a routine or coming up with a new way to teach a concept, are highly beneficial both as an individual and at a larger societal level. 

Ruth Richards talks about the lack of attention we give to everyday creativity in terms of the 3 U’s: “Our creativity is often underrecognized, underdeveloped, and underrewarded, in schools, at work, and at home. Why is it, after all, that in so many schools students are trying to get 100% on someone else’s test and not making up more questions of their own?”

Our everyday creativity is a universal ability that gives us survival advantages – it allows us to adapt to changing environments and handle new situations. It also equips us to better handle life’s ups and downs and lead happier, more fulfilling lives. Here are key reasons to celebrate everyday creativity, both at work and in schools. 

Paving the road to bigger creativity 

Joseph Renzulli discovered that creative accomplishments arise from an interaction between three clusters of traits – above-average ability, creative thinking skills and perseverance. It’s impossible to come up with a ground breaking theory in physics without having a deep understanding of physics, approaching the problem with multiple different perspectives and spending immense hours trying to solve it. 

Everyday creativity works the same way with all the traits scaled down for smaller, “little-c”, creative accomplishments. Most people already possess the ability to handle everyday tasks and the needed perseverance to make small innovations. The primary advantage of everyday creativity, then, is in providing a fertile ground for building creative reasoning skills and building creative confidence. Building creative problem skills in smaller ways paves the way for higher creative accomplishments over time. 

Everyday Creativity in Schools

A recent trend in invention related education is to challenge students to solve bigger societal problems like global warming. While there is nothing wrong in educating children about the problem, asking them to find creative ways to solve global challenges actually does the opposite – it drives them towards more unoriginal ideas.  Most students lack the scientific or technical knowledge to meaningfully address such challenges. So their solutions end up looking more like “awareness campaigns” that aim to influence others to invest in or solve the problem. 

Posing big, global problems is the equivalent of asking students to solve calculus problems while they are still grappling with basic number operations, or asking them to write essays when they are still figuring out paragraphs. They rob students from the opportunity to build creative thinking skills.  

Instead, we need to provide opportunities where students can pick areas that they are intimately familiar with to apply their creative thinking. For example, some of the invention challenges that we have posed to students are redesigning school supplies or designing a useful gadget for their pets, areas that students fully understand and can innovate in. 

Everyday Creativity at Work

Everyday creativity doesn’t just help individuals in their journey from little-c to big-C creativity, they also help group outcomes. When companies harness the everyday creativity of their employees, they can create solutions that are similar or better than what experts would produce. 

In one experiment, software programmers from all over the world participated in a challenge to solve a complex immunogenomics problem. The participants, roughly half of whom were students, didn’t come from academic or industrial computational biology. Despite that, several solutions outperformed industry standard software used as benchmarks, and the top most solution was two to three orders of magnitude faster than the benchmark solutions. 

While each participant didn’t possess domain expertise or exceptional creativity, as an aggregate the group performed like an eminently creative person. Establishing a system to channel individual little-c creativity among employees can help solve much bigger problems effectively and provide a strong competitive advantage to companies.  

Building a healthy, positive attitude

Our human creativity affects our health, well-being and personal growth. It enhances our social-emotional as well as our intellectual development. 

Everyday Creativity in Schools

Higher creativity is associated with better coping skills to deal with stress and anxiety among students. When students are able to think in more divergent and flexible ways about problems, they come up with original and better ways to solve their problems. Higher creativity is also associated with higher self esteem, better ability to handle ambiguity, better mental health and optimism. In a study designed to understand the effect of creativity on the ability to handle stresses, researchers found that students that rated higher on creative thinking, were also better at handling stressful situations. The researchers noted,

“Any effort on the part of parents, teachers, or other professionals to encourage and provide opportunities for the enhancement of children’s creative thinking skills may have secondary payoffs with regard to their coping abilities. In this regard, children may respond much more readily to creative-thinking opportunities than stress management or social skills training workshops or classes.”

Everyday Creativity at Work

Several research studies have highlighted the relationship between creativity and positive affect. Engaging in creative problem solving as part of work increases a sense of accomplishment and purpose. In a study on organizational creativity across several industries, researchers found that the majority of the participants reported a primary positive reaction of joy, pride, satisfaction and relief. A couple verbatim comments capture the positive emotions felt by participants as they engaged in successful creative problem solving. 

 “I really enjoy the type of work I was doing today—like solving a great big puzzle and using really great tools to do it.” (A female participant in a high-tech company)

“.|.|. [In] consideration of the enormous complexity and machinery involvement, I was forced to think. An alternative idea soon came to mind. [Description of the idea.] This not only simplifies our [current] trial tremendously, it also vastly increases the probability of success for the [trial next week]. It alternatively saves about six man days of labor, a week of schedule time, and over a thousand dollars in outside cleaning costs. This WIN-WIN eureka boosted our

spirits and let us finish the week on a high note.” (Male participant in a chemicals company)

Everyday creativity is a skill that we all possess but often forget. Engaging in small creative acts, especially at younger ages, can help pave the path for bigger creative accomplishments later in life. And perhaps, even more importantly, help us lead happier lives. 

This article first appeared on edCircuit.

Posted on

3 Ways Creativity Improves Mental Health

May is Mental Health Awareness Month. This year mental health is of particular concern among students due to the impact of Covid-19 and school closures. CDC data found that mental health related emergency visits among K-12 students increased by 25% – 31% last year. Several survey results show that student mental health issues have exacerbated during the pandemic. In one survey, over half of teen students indicated that they faced mental health challenges like anxiety and trouble concentrating, and a third of the parents indicated that their child’s emotional and mental health had become worse during the pandemic.  

These sobering statistics were further compounded by the fact that many approaches to mitigating mental health issues like healthy social interactions or building trusted relationships were harder to do with school closures. 

When social connection is not easy, individual practices can help. Teaching students mindfulness meditation has shown to reduce anxiety and stress. However, in this article we will look at a somewhat less known way to improve mental wellbeing –  engaging in creative problem solving and building a creativity mindset. 

Stress and Coping Skills

Creative thinking skills allow students to approach daily challenges more effectively.  In a study of 3rd to 6th grade students, researchers found that students who scored higher on creative thinking, had better coping skills in the school environment and exhibited fewer disruptive behaviors.  

As the researchers explained, “The ability of children to keep an open mind and not judge or reach conclusions about people, situations or problems too impulsively may be a significant factor in successfully managing the stresses of daily life. Also, the ability of children to maintain flexibility of thought and to generate ideas that are not only fluent in number but original may contribute significantly to successful coping.”

In addition, the study also noted that students may respond more readily to creative thinking opportunities than training workshops on stress management and social skills. 

Other research has shown that creative people are more comfortable being on the “edge of chaos”, are better at reframing challenges into opportunities, and less likely to withdraw from college or fail academically. 

In other words, teaching children creative thinking has the secondary benefit of building better coping and stress management skills, that can last well into adulthood. 

Interpersonal Skills

In a study to understand the relationship between creativity and interpersonal problem solving, researchers tracked K-8 students over a period of two years. They found that creative thinking, and in particular ideational fluency – the ability to come up with several ideas – was significantly correlated to different aspects of interpersonal problem solving. 

One potential reason for this is that both creativity and interpersonal problem solving involves related underlying skills – coming up with several solutions, evaluating the impact of ideas and flexibly adapting to different situations to produce novel outcomes. 

Another study showed that more creative children displayed less aggression than less creative children. Research also seems to suggest that creativity is related to successful aging and longevity. 

Higher Values

Abraham Maslow studied creative people and talked about self-actualizing (SA) creativeness which came from possessing an “openness to experience” attitude, and displayed itself in everyday life. SA creative people were not just eminent people who produced groundbreaking work, but also regular people who approached everyday situations with creativity. As he explained, “I learned from her and others like her that a first-rate soup is better than a second-rate painting, and that, generally, cooking or parenthood or making a home could be creative while poetry need not be; it could be uncreative.”

More interestingly, Maslow found that SA creative people seemed happier, more at peace and more fulfilled. They were more motivated with higher values like truth goodness and beauty, and focused more on larger endeavors. 

These qualities are good for individual growth but are much more important for solving larger societal issues and driving social progress. 

Teaching Creativity

Often the most effective interventions are those that don’t even appear to be so. Building more creative thinking skills has a spillover effect into daily life. Creative people are able to use their cognitive style in a flexible and open manner to solve problems and cope with daily life stresses. Teaching creativity has the potential to develop more well-rounded and well-adjusted citizens. Unfortunately, despite being a critical 21st century skill, creativity isn’t often taught often or encouraged in schools. 

As Dr. Richards, an advocate for teaching more creativity, laments in Everyday Creativity, “How odd it may seem, considering the benefits, that we do not stress everyday creativity more in schools, homes, businesses, healthcare settings, senior centers, and centers for personal growth and development. Why, one may ask again, is our creativity so hidden or diminished (or underrecognized, underdeveloped, and underrewarded)?”

This article first appeared on edCircuit.

Posted on

World Creativity and Innovation Week: April 15 – April 21

The Fourth Industrial Revolution, marked by an increased use of AI and automation, is expected to have a profound impact on the workforce. 

The World Economic Forum’s Future of Jobs report found that by 2022, machines and algorithms will increase their contribution to specific tasks by 57% and in some categories of jobs the ratio of work done by machines vs. humans is going to tip towards machines. Tasks that are repetitive in nature and involve sequential thinking are easy targets for automation. Creative, non-linear ways of thinking are much harder to automate and future job growth is expected to come primarily from the creative domain. As the report outlines, “Proficiency in new technologies is only one part of the 2022 skills equation, however, as ‘human’ skills such as creativity, originality and initiative, critical thinking, persuasion, and negotiation will likewise retain or increase their value.”

Creativity is no longer just nice-to-have, it is now an indispensable skill for students to build. 

The UN recognized the growing importance of creativity, and in 2017 it designated April 21st as the World Creativity and Innovation Day (WCID). Their goal is to raise the awareness of the role of creativity and innovation in human and economic development. April 21, the day before Earth Day, April 22, was deliberately chosen to emphasize the role creativity plays in solving global challenges to create a sustainable planet.

The origin of the WCID goes back several years. It was founded in 2001 by Marci Segal, after seeing an article on the Canadian Creativity Crisis. Having studied creativity at the International Center for Studies in Creativity, SUNY Buffalo earlier, she decided to raise awareness around creativity and its impact around the world. In 2006, the day expanded to a week-long celebration starting on April 15th, Leonardo daVinci’s birthday, and culminating on April 21st. The World Creativity and Innovation Week (WCIW) was born!  

WCIW starts next week on Thursday (4/15) and there are several events planned for that week. Here are a few fun events geared towards building and encouraging student creativity. 

  • Seven-Day CreateTUBEity Challenge, April 15-21 12 pm EST: Dr. Cyndi Burnett, Creativity expert and Director of Possibilities at Creativity and Education, and children’s book author Barney Saltzberg, are going to subject themselves to a new creativity challenge led by a different creativity expert each day from around the world. Join them for a FREE daily 15-minute live-stream event on CreateTubeity. Appropriate for the young, and the young at heart!
  • Global Innovation Field Trip (GIFT), April 17th-April 18th: GIFT is a 24-hour, virtual, multi-country event hosting presentations from innovators currently spanning 28 countries. Young innovators and educators from across the globe will share their ideas to support and inspire innovation, and the event is free for anyone to attend. “GIFT provides an excellent platform for students to share their stories of innovation with a global audience and inspires educators to incorporate innovation, invention, language, culture and a variety of other subjects utilizing STEAM skills into their regular daily lessons,” says Juli Shively, GIFT Co-Founder and COO of Innovation World. 
  • Belouga’s Creativity and Innovation Playlist: To inspire students and educators to learn more about creativity, Belouga has created a playlist of lessons for the World Creativity and Innovation Day. There are over 50 lessons corresponding to over 30hrs of content, covering many different aspects of creativity in our lives. 

I hope you can find time to join in these creativity focused events next week, or be creative in your own way! And if you choose to do your own creative activity, don’t forget to register it with WCIW and share with others. 

This article first appeared on edCircuit. 

Posted on

The Educational Challenge For This Decade: A Story In Two Graphs

As we start the new decade and move towards the post-pandemic phase with cautious optimism, the question of how education needs to evolve is still looming. The pandemic shone a light on challenges like the magnitude of inequity in our society, but it also became a catalyst for better technology adoption in schools. Without technology platforms that made remote learning feasible, it is scary to imagine what last year could have looked like. 

However, the role technology has played in education so far has been to enable the same teaching that took place in person to occur in remote settings – it hasn’t really transformed education in deeper ways. But transformation is what’s really needed to address underlying issues.

The problem with our current educational system has been in the making for several decades – we are simply not adapting fast enough to keep up with the technological progress. The gap between skills that students acquire in schools and skills that are needed in the workforce continues to widen. 

Jonathan Rochelle, who started the Google Apps for Education team, captured the essence of the problem we face in education today. While comparing the progress we have made in machine learning to human learning, he quipped “we are teaching machines to be more like humans and we are teaching humans to be more like machines.” 

Is Creativity The New STEM?

The impact machine learning is having on human livelihood brings us to the first graph (Fig. 1). 

Research by economists Henry Siu and Nir Jaimovich shows that economic growth over the last two decades has come entirely from non-routine, or creative jobs. Routine work – both manual and cognitive – has been steadily declining due to automation. Machines learning is getting better at increasingly complex tasks, performing them with fewer errors compared to humans. 

We are teaching machines to be more like humans, and we are doing that quite well. 

As a side note, the graph also shows that every recession accelerates the decline in routine work, and in a few years we will learn the full impact of covid on long-term job trends.

The current situation is reminiscent of the early 2000s when various reports (e.g. Rising Above the Gathering Storm) raised concerns about the quality of math and science education, and the shortage in the STEM workforce to meet the growing demand. 

In response to that Obama, who had earlier called STEM education our “Sputnik” moment, announced incentives for schools that create STEM programs for their students in his 2013 State of the Union address. That triggered an intense focus on STEM education from many players including schools, nonprofits and the technology industry. These efforts have paid off to an extent. Access to coding and other STEM programs is much more easily available to students of all age groups and backgrounds now. There are indications that although we have a scarcity of STEM graduates in certain geographical areas and domains, we also have a surplus in others. 

We are yet again at a junction where economic forecasts are pointing to the need for a skill that isn’t being adequately addressed. It’s likely that Creativity is the STEM of this decade. 

The Decline of Student Creativity

How well students are doing in their creative thinking abilities brings us to the sobering reality of our second graph (Fig. 2). 

Professor Kyung Hee Kim first discovered that student creativity as measured by the Torrance Test of Creative Thinking (TTCT) has been declining since the 1990s and her analysis led to the highly popular Newsweek article, The Creativity Crisis. She found that measures like originality (thinking of novel ideas) and fluency (thinking of several ideas) – the hallmark of creativity – have shown a significant decline over the years. 

Part of the reason for this decline, according to Prof. Kim, has been the heavy and narrow focus on standardized testing which doesn’t leave room for building higher order thinking skills. Learning in school heavily prioritizes “one right answer”, which machines are good at, as opposed to multiple possible solutions, which give students the opportunity to exercise their creative muscle. Or as Sir Ken Robinson expressed, “we are educating people out of their creative capacities.”

Current EdTech tools used in schools aren’t helping either – they primarily help students express their creativity instead of building it. 

In other words, we are teaching humans to be more like machines, and unfortunately, we are doing that quite well too.  

Navigating the Skill Gap

Educators have long recognized the importance of fostering creativity as part of student learning but the current economic environment is making this an urgent need. 

The good news is that creativity is a cognitive skill that can be developed with practice, and cognitive creativity programs have shown promising results. 

The not-so-good news is that most focus on divergent thinking which is disconnected from academic content students are learning. As one study pointed out, “It is hard to see how listing 100 interesting and unusual ways to use egg cartons will help Johnny improve his scores on state-mandated achievement tests.” 

One approach taken at MindAntix is to identify thought patterns, like associative or reverse thinking, that aid in creative thinking and actively incorporate them into school curriculum. Other educational approaches, some of them domain specific, have also been effective in improving creativity which offers room for some optimism. 

If we start teaching humans to be better at what makes us uniquely human – our ability to think creatively – we stand a much better chance at improving educational and career outcomes for our students. 

This article first appeared on edCircuit.