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How Intrinsic Motivation Can Help Creativity

In 1971, Edward Deci did an experiment on college students to understand motivation and performance. These students were given puzzles to solve which Deci believed they would be intrinsically motivated to solve. Students in the control group did not receive any money to work on the puzzles, while students in the experimental group were paid only on the second day.  The experimenter gave a break in the middle of the experiment each day to see how long students played with the puzzles when left alone.

Deci found that students who were paid on the second day, spent longer on the puzzles during the break. However, on the third day when they were not paid, they spent significantly less time playing with the puzzles than the control group. Deci interpreted this as evidence that an external reward decreases the intrinsic motivation to engage in an activity.

Deci along with Ryan expanded on this work to propose the Self Determination Theory (SDT). The SDT outlines three universal psychological needs – autonomy, competence and relatedness – which govern individual motivation. Need for competence and autonomy form the basis of intrinsic motivation.

Monetary rewards have shown some benefit in performance if the task is more manual in nature or when people have identified with an activity’s value. For complex problems requiring creative problem solving skills, intrinsic motivation plays a bigger role.

Teresa Amabile, Professor at Harvard Business School and Creativity expert, has found plenty of evidence of what she calls the “Intrinsic Motivation Principle of Creativity”, namely that “people will be most creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself-and not by external pressures.”

Given the strong connection between creativity and intrinsic motivation, here are three ways to maintain intrinsic motivation.

Praise, Don’t Reward

Praising instead of giving a monetary reward works better in improving intrinsic motivation, even though both are forms of external rewards. However, for praise to be effective it should focus on the effort as opposed to ability, should not convey low expectation and should not convey information about competence solely through social comparison.

Focus on Others

While intrinsic motivation drives creativity, it turns out that it drives the “originality” component of creativity and not the “useful” aspect. Prof. Adam Grant’s research has shown that focusing on solving others’ problems improves creativity in the “useful” aspect as well. As he explains, “perspective taking, as generated by prosocial motivation, strengthens the association between intrinsic motivation and creativity.”

Embrace failure

Any creative task by definition has a lot of uncertainty and success isn’t guaranteed. Creating a mindset where failure is appreciated for the knowledge it brings on what doesn’t work, can go a long way in building intrinsic motivation. In Prof. Amabile’s words, “… if people do not perceive any “failure value” for projects that ultimately do not achieve commercial success, they’ll become less and less likely to experiment, explore, and connect with their work on a personal level. Their intrinsic motivation will evaporate”

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Superheros to the Rescue

How do creative ideas come about? What cognitive processes underlie creativity? These questions have been a source of fascination and research among psychologists for a long time. One thinking pattern that comes up most often as an explanation is associative thinking.  

The first influential theory that tied associative thinking to creativity was put forth by Mednick. He defined the creative thinking process as the “forming of associative elements into new combinations which either meet specified requirements or are in some way useful.” He proposed that how associations are organized in the brain determines how creative people are. Less creative people show steep associative hierarchies (only a few associations will show high associative response strength) while highly creative people have flat associative hierarchies.

While some of Mednick’s predictions didn’t turn out to be true, he was right about the associative nature of creativity. Recent research is starting to reveal more about associative thinking and how it ties to both creativity and intelligence.

Benedek and colleagues investigated associative processes and how they impact creativity and intelligence. The four kinds of associative processes they studied were:

  • Associative Fluency – The ability to generate as many associations as possible to a given trigger. For example, apple:  “red”, “juicy”, “round”.
  • Associative Flexibility – The ability to build a long and diversified associative chain where each item is associated only to the preceding one. For example, apple: “red”, “blood”, “bandaid”.
  • Dissociative Ability – The ability to generate a list of unrelated concepts. For example, apple: “pencil”, “shirt”, “screwdriver”.
  • Associative Combination – The ability to find an associations related to completely unrelated stimuli. For example apple – beanbag: “round”, “squishy”.

Their analysis showed that “associative combination and dissociative ability are significant predictors of creativity, whereas both have no significant relationship to intelligence. In contrast, intelligence is predicted by associative flexibility, which in turn has no significant relationship to creativity.”

Our latest brainteaser category, “Superheros to the Rescue”, suggested by a MindAntix user, builds on the associative combination thinking. In this kind of brainteaser, there are two completely unrelated concepts – a crisis (e.g. the family kitten is stuck on a tree) and a Superhero with a rather strange superpower (e.g. the “Whipped Cream Man” who can shoot foamy, gooey whipped cream) who needs to save the day. The key to solving the brainteaser is to construct a story that uses the superpower in a meaningful way to solve the problem.

We love this idea from our user because it beautifully captures the essence of the combinatorial form of associative thinking in a fun way. Well done! In fact, constructing a brainteaser in this category builds both the dissociative ability (the crisis and the super power are completely unrelated) and the associative combination (the solution has to tie the two concepts in a meaningful way).

So it’s your turn now. Can you think of a way the Whipped Cream Man could help save the kitten? Have fun using your imagination and creativity to solve this!

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A Summer Full of Inventions

After an exciting and busy spell, we recently concluded our summer programs that introduced children to creativity and inventing.

This year, we expanded on our summer camp from last year. We ran our invention themed camps for two age groups – a younger group (1st – 4th grade) and an older group (5th – 8th). The younger group had weekly invention themes (like inventions to simplify chores, making functional clothes etc). For the older group, we did a 2-week camp in collaboration with the Archimedes School (who taught 3D printing). The students made pressure sensors from individual components, 3D printed a casing for their sensors and then used creative thinking techniques to come up with new inventions that would use pressure sensors in a meaningful way.

Our goal was for children to experience the entire creative flow from ideation to prototyping, and learn creativity skills that would last them for longer. Through these creativity techniques, we wanted children to come up with many different ideas to solve a problem. In fact, with the older group, we even tallied how many ideas they got with and without using creativity techniques. Everyone in that group was able to come up with 2x-3x more ideas by using one of the creative thinking approaches! Here are the things we focused on in our camps:

  • Understanding Creativity: We started each camp with discussing what creativity means – that it involves coming up with ideas that are both original and useful.  Creativity is often confused with art, and it was helpful to clarify that in the beginning with a discussion of what makes something creative.
  • Creativity Techniques: For both groups, we focused on two core creative thinking techniques to coming up with original ideas – “Put to Another Use” and “Associative Thinking“. Being able to adapt an object for a different use and finding ways to combine a random object or concept, are fundamental processes in thinking creatively and seem to underlie other creativity techniques. The older group also did other techniques like reversing assumptions, and processes like MindMapping to help them brainstorm more effectively.
  • Evaluating Creativity: While it’s important to understand what creativity is, we thought it would be even better if the students knew how they can measure creativity. So, everyone had to evaluate their own as well as others’ ideas on “originality” and “usefulness”. The older group also rated ideas on “impact” and “practicality”. This exercise really helped them in picking the most creative ones to pursue in a systematic way.
  • Telling a Story: It’s not enough to come up with a good idea – selling an idea is just as important. So we introduced storytelling and storyboarding concepts to help them tell a compelling story about their invention. The older group pitched their idea to the rest of the group and got useful feedback on their invention and pitch in return.  

We were truly heartened to see even the younger children apply these concepts and come up with creative ideas. And we ended up with some very neat inventions in the process!

The younger group came up with ideas like a sweater that converts into a hammock using drawstrings on the collar and bottom (notice the “Put to another use” skill being used here?), a pot with removable handles that also serve as spatulas, a couch with easy access storage bins and many more!

The older group used pressure sensor in many different ways and after searching through the patent database picked ideas that they believed were sufficiently unique and useful. We had a safe stovetop that will switch off when there is no pan on it, a laundry hamper that reminds you to do your laundry regularly, a pencil grip that detects when you are under stress and pressing too hard and several more. And what truly warmed our hearts was when one of the students commented during the demo day, “If all of these were not just prototypes, the world would be so much better!“

We had a great time watching  our 40+ campers learn to play with ideas and hope they are inspired to continue their inventive journey beyond our summer camp.

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If Pigs Could Fly…

In the late 80s, researchers studying logical learning in children gave a group of 4 year olds the premise that ‘all pigs can fly’ and that ‘John is a pig’. Most of the kids had trouble reaching the conclusion that ‘John can fly’, until the researchers changed the instructions a little.

When the researchers first told the kids ‘let’s pretend that [all pigs can fly]…’, their performance on this task improved significantly. Somehow, transferring the rule to a pretend world helped the children in reasoning abstractly about that world.

The exact mechanism of why pretending helps with reasoning is not fully clear, but research in the last couple of decades has shown that pretend scenarios play an important role in cognitive development.

Psychologists, Weisberg and Gopnik, have proposed that unrealistic pretend scenarios don’t just help with counterfactual reasoning – they are also important for causal learning which can in some cases be harder to do with real-world scenarios. As they explain about Einstein’s theories, “Einstein’s thought experiments are a good scientific example of how unrealistic counterfactuals can help to distinguish potential causal structures. Both relativistic and classical theories of physics make similar predictions in commonly observed cases. Considering very unlikely possibilities, such as a world where the speed of light is different, can help discriminate between these theories.”

Unrealistic pretend scenarios are also an integral part of creative thinking and utilize, among other things, associative thinking. For instance, comprehending the statement, ‘If dogs had gills…’, requires “creation of an unusual conceptual combination (‘dogs’ and ‘gills’) with potential consequences that go beyond what is literally stated.”

Torrance, also known as the father of creativity, included two tasks (‘Just Suppose’ and ‘Consequences Task’) around improbable situations in his Torrance Test of Creative Thinking.

Our newest category of brainteasers at MindAntix, ‘What Would Happen If…’, present unrealistic scenarios and ask users to come up with as many reasonable consequences as possible. Our goal is to build the cognitive processes underlying logical and creative thinking like disengaging with reality, making inferences and associative thinking.

So, the next time you are bored try making up a new world where the usual rules don’t apply. How would things be different in that world? What would happen as a consequence of those strange new rules? And maybe while thinking about that you might even discover a new insight about our own world!

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Complete the Picture

We often get compliments and questions about our homepage graphics, so we figured we’ll explain the inspiration behind the design, and also announce our fun summer challenge!

The design is a riff on the Picture Construction Task, from the Torrance Test of Creative Thinking, or the TTCT. The TTCT was developed in the 1960s by Ellis Paul Torrance, a psychologist who pioneered research in Creativity in the United States, and has become the most widely used Creativity test in the world. Prof. Kyung Hee Kim, who first documented the decline in Creativity in the US has found that the TTCT predicts creative achievement better than any other creativity or divergent thinking test.

The TTCT contains open ended tasks grouped as verbal (using either verbal or non-verbal stimuli) or figural. As Torrance explains, “Each of the tasks is based on a rationale developed from some research finding concerning the nature of the creative process, the creative personality, or the conditions necessary for creative achievement. The tasks are designed to involve as many different aspects of verbal creative functioning as possible.”

Coming back to the Picture Construction Task, which helps to measure a few creative factors like Originality, Elaboration and  Abstractness of titles. In this task, you are given an initial part of drawing (a squiggle or a simple shape) and the goal is to draw a picture where this initial drawing would play an integral part. Below are the instructions that accompany the task:

At the bottom of this page is a piece of colored paper in the form of a curved shape. Think of a picture or an object in which this form would be an important part. Then lift up the piece of colored paper and stick it wherever you want it on the next page, just like you would a postage stamp. Then add lines with pencil or crayon to make your picture.

Try to think of a picture that no one else will think of. Keep adding new ideas to your first idea to make it tell as interesting and as exciting a story as you can.

When you have completed your picture, think up a name or title for it and write it at the bottom of the page in the space provided. Make your title as clever and unusual as possible. Use it to help tell your story.

It’s easy to see how our design ties to the Picture Construction Task. We used each letter in the word “creative” as a stimulus for another picture, like the letter “a” is part of a snail’s body or the letter “v” is part of a star. That brings us to our creative summer challenge.

Can you think of a new way to write “Creative” using each letter as a starting point? Use your summer break to think of a clever idea and send it for a chance to win an Amazon gift card! 

As you start working on the challenge, try to think of ideas no one else would come up with it. Be sure to include an explanation of your design when you send it to us. And don’t worry about your artistic skills – what we are looking for is how creatively you use each of the letters in the design, not necessarily how well you can draw. 

Happy Creative Thinking!

Email your entries (.jpg, .png format) to hello@mindantix.com by Aug 31, 2016 to be eligible for the contest. Gift card value is $25. Contest open to US residents only.